South Koreans now spend more on AI subscriptions than Netflix each month
2026-01-19
Summary
In South Korea, spending on AI subscriptions has surpassed that on Netflix, with payments for AI services like ChatGPT and Gemini reaching approximately 80.3 billion won ($55-60 million) in December 2025. This trend highlights a significant rise in the popularity of AI tools, which saw credit card transactions for AI services soar from 52,000 in early 2024 to over 1.6 million by the end of 2025.
Why This Matters
This shift indicates a growing consumer and business interest in AI technologies, suggesting that AI services are becoming increasingly mainstream in South Korea. The data highlights how AI is not only a technological trend but also a substantial market force, potentially influencing how businesses and individuals allocate their digital subscription budgets.
How You Can Use This Info
Professionals should note the rising importance of AI tools in various sectors, potentially prompting businesses to invest in AI solutions to stay competitive. Additionally, understanding this consumer behavior can help companies tailor their services and marketing strategies to incorporate AI technologies, aligning with the growing demand in the market.